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Wright Design – We make club store new distribution easy
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Solution:
• We know what the buyer wants and how to appeal to the consumer
• We have been BJ’s design firm for over 10 years during the period BJ’s doubled in size
1999
$4.1 billion, $40 million/store
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2009
$10.0 billion, $56 million/store
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Wright Design developed 12 club store brands, including BJ’s signature brand – Berkley & Jensen
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We created over 600 branded and private label club store SKUs
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Wright Design saved national brand items scheduled for discontinuance
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We established industry standards in the juice category
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Our package design is a primary factor in helping clients get new distribution in Costco, Sam’s and BJ’s
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