Similar to the “natural” claims that have been misused over the years, the market is starting to see “organic” versions of many brands. The issue, then, is for the truly organic product to have a package that communicates its authenticity.

• As the Bread & Circus design firm, Wright Design participated in the initial growth of “whole foods”, and later contributed to the development of the organic foods market.
• Wright Design’s experience in this category extends to large and small companies and to branded and private label.